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Pet care has evolved. What once felt clinical—administering pills or supplements—now embodies emotional connection and shared lifestyle. Enter the era of pet humanization, where supplements aren't just functional—they’re part of daily rituals that strengthen bonds. The Pet Humanization Trend: Emotion...

In the past, pet supplements were often seen as a cold, clinical task — something closer to “giving medicine” than showing love. But with the growing trend of pet humanization, supplements are no longer just about rational health benefits. They...

Administering medication or supplements to pets is often far from straightforward. Despite intentions to support their health, many pet owners struggle with compliance, unknowingly creating stress for both parties—and compromising wellness in the process. The Reality of Pet Supplement Noncompliance...

For pet parents, health has always been the number one priority—but today, health is no longer just about the right nutrition. It’s about creating moments of joy, celebration, and bonding with our furry companions. That’s why PawBio’s Pet Wellness Gift...

For many pet parents, the words “medicine time” or “supplement time” are met with dread. Hiding pills in peanut butter, crushing tablets into food, or chasing a pet with a dropper—these are all-too-familiar struggles. What’s meant to be a moment...

As the pet supplement market continues to expand—driven by the rise in pet ownership, humanization trends, and growing demand for preventive care—the way supplements are delivered is undergoing a major transformation. Today, soft chew supplements are rapidly becoming the go-to...