Dog

Pet care has evolved. What once felt clinical—administering pills or supplements—now embodies emotional connection and shared lifestyle. Enter the era of pet humanization, where supplements aren't just functional—they’re part of daily rituals that strengthen bonds. The Pet Humanization Trend: Emotion...

As the pet humanization trend continues to grow, pet owners are no longer just buying products—they’re cultivating traditions, rituals, and emotional bonds. In the U.S., 55% of pet owners purchase holiday gifts for their pets, while 50% buy birthday gifts...

When a Morning Run Turns Into a Pause Last summer, Sarah noticed something unusual about Max — her usually exuberant 8-year-old golden retriever. During their morning play, Max stopped mid-run, looked back at her, and sat down slowly. His eyes...

For many pet parents, the word “supplements” feels like a daily battle. You try to sneak a pill into cheese — and your dog sees through it immediately. You coax your cat to swallow a capsule — only to get...

As devoted pet parents, we all want our furry (and feathery or scaly!) family members to enjoy long, healthy, and joyful lives. Just like us, their needs change as they grow — and the right supplements, used wisely alongside regular...

If you’ve been hearing a lot about turmeric lately, you’re not alone. This golden spice has long been celebrated in human wellness circles, and now, more pet parents are wondering if it could be beneficial for their furry companions, too....