Dog

For pet parents, health has always been the number one priority—but today, health is no longer just about the right nutrition. It’s about creating moments of joy, celebration, and bonding with our furry companions. That’s why PawBio’s Pet Wellness Gift...

Administering medication or supplements to pets is often far from straightforward. Despite intentions to support their health, many pet owners struggle with compliance, unknowingly creating stress for both parties—and compromising wellness in the process. The Reality of Pet Supplement Noncompliance...

In the past, pet supplements were often seen as a cold, clinical task — something closer to “giving medicine” than showing love. But with the growing trend of pet humanization, supplements are no longer just about rational health benefits. They...

Pet care has evolved. What once felt clinical—administering pills or supplements—now embodies emotional connection and shared lifestyle. Enter the era of pet humanization, where supplements aren't just functional—they’re part of daily rituals that strengthen bonds. The Pet Humanization Trend: Emotion...

As the pet humanization trend continues to grow, pet owners are no longer just buying products—they’re cultivating traditions, rituals, and emotional bonds. In the U.S., 55% of pet owners purchase holiday gifts for their pets, while 50% buy birthday gifts...

When a Morning Run Turns Into a Pause Last summer, Sarah noticed something unusual about Max — her usually exuberant 8-year-old golden retriever. During their morning play, Max stopped mid-run, looked back at her, and sat down slowly. His eyes...